Allocations reserved from the general membership — never the leftover stock.
A separate, off-the-list allocation channel for restaurants, hotels, and independent retailers. Every account is vetted by our sommelier panel and serviced by a dedicated trade concierge.
Apply for Trade Access
Buying through a distributor gets you list price. A trade account gets you the list.
Standard distributors fill allocation requests from what is left after the winery's mailing list. We work the other direction: every allocation is opened to our trade panel first, before it ever reaches the membership waitlist.
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Allocation priority
Reserved parcels from 47 estate allocations unavailable outside the winery's own mailing list — including Harlan, Sine Qua Non, Roumier, and Sassicaia verticals.
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Off-menu sourcing
Briefs handled by our trade concierge: a specific vintage, region, or producer you cannot get through normal channels. Most requests resolved within 72 hours.
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Chef & sommelier tastings
Private monthly tastings hosted at our Healdsburg, Napa, and Jersey City hubs — either in-person or shipped as flight kits for your team to evaluate on their own schedule.
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Climate-controlled logistics
Same-week temperature-controlled shipping from five regional fulfillment centers with a 100% arrival guarantee. NET 30 terms available after the second allocation cycle.
“When our distributor says a wine is ‘unavailable,’ it usually means they didn’t fight for it. Ava’s team calls the estates directly. We’ve poured Harlan, Léoville Las Cases, and a 2010 Roumier Chambolle through them — bottles we were told didn’t exist for restaurant accounts.”
Scale you can verify. Selectivity you can taste.
Named “Best Allocation Wine Club” by Robb Report in 2022 and 2023. Featured in Wine Spectator’s Top 100 Wine Clubs for six consecutive years (2019–2024).
Three steps. Reviewed by a sommelier, not a web form.
Every application is read by a person on our trade desk. You will not receive an automated rejection. The full intake — from submission to first allocation window — closes inside two weeks.
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Application review
Submit the intake form below. Our trade concierge confirms your license and resale documentation within 48 business hours.
Within 48 hours -
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Sommelier call
A 30-minute call with a member of our 11-person panel to align on list gaps, price architecture, and the regions or producers you actively want to source.
Scheduled within 7 days -
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First allocation window
Your account is opened against the next quarterly allocation release. Initial orders ship the same week, with NET 30 terms available from your second cycle onward.
Ships within 14 days of approval
Apply for trade access, or reach the concierge directly.
Tell us about your program and what you are trying to source. The trade desk responds to every submission personally.
Healdsburg, CA 95448